A £10 bottle of Aldi gin has been judged one of the best in the world, beating rivals more than four times the price.
The Oliver Cromwell London Dry Gin, with a modest pricetag of £9.97, might seem destined to be drowned in mixers judging from the cost.
But it came away with Gold at the International Wine and Spirits Challenge, judged by blind taste tests.
The discount offering beat competition from Foxhole London Dry Gin, a premium ‘fresh and aromatic gin’ which retails at £39.95, and was awarded a silver award.
The budget supermarket was judged to have the best own brand spirits range of the year, beating rival stores Lidl and Marks & Spencer.
Aldi received a second gold for its Specially Selected Creme de Cassis (£6.99), as well as silvers for its Tamova Vodka (£9.97), and Glen Marnoch Speyside Single Malt Scotch Whisky (£17.49).
In total, the supermarket was awarded 20 accolades for its spirits and liqueurs – including golds, silvers, and bronze prizes.
All the winning booze at the discount store
Aldi’s winning spirits and liqueurs at the International Wine and Spirits Challenge:
Specially Selected Crème de Cassis
Oliver Cromwell London Dry Gin
Saint Germont Premium French Vodka
Tamova Salted Caramel Vodka Liqueur
Specially Selected Chocolate Irish Cream Liqueur
Chevalier Cognac VS
Topaz Blue Premium Gin
Specially Selected Crème Caramel
Specially Selected Triple Sec
Glen Marnoch Speyside Single Malt Scotch Whisky
Specially Selected Irish Cream Liqueur
Glen Marnoch Highland Single Malt Scotch Whisky
Glen Marnoch Islay Single Malt Scotch Whisky
Clarke’s Bourbon Whisky
Old Hopking Spiced Rum
Oliver Cromwell Sloe Gin
Highland Black 8-Year-Old Scotch Whisky
An International Spirits Challenge spokesman said: ‘The display of awards achieved by Aldi this year at the International Spirits Challenge was fantastic.
‘They consistently showcased high quality products in the blind tastings, which demonstrates that you don’t have to compromise on price to enjoy great tasting drinks.’
Tony Baines, joint managing director of corporate buying at Aldi, said: ‘Receiving medals for our spirits is a fantastic achievement and it is great to see our spirits range being praised so highly by experts.h3">
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‘Being awarded a title such as ‘Supermarket Own Brand Spirits Range of the Year’ is something that not only reflects the quality of our products but also the hard work that our UK based buying team put into drinks retailing every single day.’
Aldi’s whisky range has received a total of 16 medals so far this year.
The retailer has also won 158 medals in total across its beers, wines, and spirits range in 2017 and was crowned Multiple Wine Retailer of the Year at the Drinks Retailing Awards in February.Advertisement
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Source : https://metro.co.uk/2017/07/27/aldis-10-gin-declared-one-of-best-in-world-by-experts-6811653/1065