Build A Bear Offers Customers Vouchers After Shutting Down Lines For 'Pay Your Age Day' Promotion

Katie Nanak used Build-A-Bear Workshop’s “Pay Your Age Day” promotion as a bribe all week, encouraging daughter Claire, 5, and son Teddy, 3, to go to bed on their own to earn their bear.

When the day of the sale arrived Thursday, the Logan Square family headed to the Build-A-Bear store at Oakbrook Center. They expected long lines. They didn’t expect the scene that greeted them.

“It was pandemonium,” Nanak said. “People brought chairs, but the line didn’t seem to be moving much.”

The Nanaks weren’t the only ones surprised by the turnout for the event, which allowed members of the chain’s rewards program to create a stuffed animal in its stores and pay a price matching their current age. The crowds across the country were so overwhelming that the chain said it either closed stores or cut off lines at its stores in the U.S. and Canada “per local authorities … due to crowd and safety concerns.”

Source :

Build-A-Bear offers customers vouchers after shutting down lines for 'Pay Your Age Day' promotion
Massive response to sale prompts Build-A-Bear to shut down lines, offer vouchers
Sale prompts Build-A-Bear to shut down lines
Build-a-Bear shuts down single-day 'Pay Your Age' sale: It was so successful, it failed
Build-A-Bear is giving away vouchers after 'Pay Your Age Day' ended in chaos
Build-A-Bear Shuts Down 'Pay Your Age' Day Due to Extreme Crowds, Pushing and Line Cutting
Build-A-Bear chaos: Stores shut down after unprecedented lines at malls nationwide
Huge lines shut down Build-A-Bear promotion at Woodland Hills, nationwide
Build-a-Bear halts too-popular "Pay Your Age" deal after massive lines form nationwide
Build-A-Bear has a new deal to woo shoppers after 'Pay Your Age Day' ended in chaos