For two months, !-- react-text: 144 --"> co-founder and chief creative officer Jerrod Blandino has taken to Instagram to !-- react-text: 147 --"> a major upcoming launch. Low-res shots of packaging with the details crossed out gave way to professionally photographed !-- react-text: 150 --"> of a handful of vivid, adorably designed products. Little leaks here and there gave fans hints that the collection, called !-- react-text: 153 --">, would be colorful, scented, and downright humongous. But it wasn't until now that Blandino has revealed everything about the highly anticipated new line.
"As the originator of makeup that smells as good as it looks, I always like to push myself," Blandino tells Allure, referring not only to the brand's recent and beloved !-- react-text: 164 --">, but also its classic chocolate-scented bronzers, too. "Our scented makeup has been such a phenomenal success that I wanted to play with the idea of creating an entire new line based on sugary and sweet fruit. All of the color and scent and texture possibilities were just too much to pass up. A wide range of fruits is full of unlimited possibilities."
That wide range of scents in the whopping 53-product collection includes pineapple, cherry, pink lemonade, grapefruit, and berries, which gave Blandino the greatest source of inspiration when it came to the makeup itself. "There are so many different colors and textures, and berries are so juicy and shimmery. The beautiful cool-toned colors with pops of warmth are just so modern and fresh."
That's instantly apparent with the !-- react-text: 199 --">, one of the products Blandino !-- react-text: 202 --"> on Instagram a few weeks ago. It features berry-scented matte, metallic, and satin shadows in neutral, pink, and purple shades that pledge intense color payoff in a single swipe. The same promise applies to the !-- react-text: 205 --">, but with a range of cream, brown, and gold shades and a scent that, in my opinion, leans more piña colada than pineapple.