Genera Games Is Playing Around With Influencer Marketing And Scoring Results

The anchoring effect is our tendency to rely too heavily on the first piece of information offered, particularly if that information is presented in numeric form, when making decisions, estimates, or predictions. This is the reason negotiators start with a number that is deliberately too low or too high: They know that number will “anchor” the subsequent dealings. A striking illustration of anchoring is an experiment in which participants observed a roulette-style wheel that stopped on either 10 or 65, then were asked to guess what percentage of United Nations countries is African. The ones who saw the wheel stop on 10 guessed 25 percent, on average; the ones who saw the wheel stop on 65 guessed 45 percent. (The correct percentage at the time of the experiment was about 28 percent.)

The effects of biases do not play out just on an individual level. Last year, President Donald Trump decided to send more troops to Afghanistan, and thereby walked right into the sunk-cost fallacy. He said, “Our nation must seek an honorable and enduring outcome worthy of the tremendous sacrifices that have been made, especially the sacrifices of lives.” Sunk-cost thinking tells us to stick with a bad investment because of the money we have already lost on it; to finish an unappetizing restaurant meal because, after all, we’re paying for it; to prosecute an unwinnable war because of the investment of blood and treasure. In all cases, this way of thinking is rubbish.

“We would all like to have a warning bell that rings loudly whenever we are about to make a serious error,” Kahneman writes, “but no such bell is available.”>

If I had to single out a particular bias as the most pervasive and damaging, it would probably be confirmation bias. That’s the effect that leads us to look for evidence confirming what we already think or suspect, to view facts and ideas we encounter as further confirmation, and to discount or ignore any piece of evidence that seems to support an alternate view. Confirmation bias shows up most blatantly in our current political divide, where each side seems unable to allow that the other side is right about anything.

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From the Archives

Spies, Lies, and Weapons: What Went Wrong

January/February 2004


Confirmation bias plays out in lots of other circumstances, sometimes with terrible consequences. To quote the 2005 report to the president on the lead-up to the Iraq War: “When confronted with evidence that indicated Iraq did not have [weapons of mass destruction], analysts tended to discount such information. Rather than weighing the evidence independently, analysts accepted information that fit the prevailing theory and rejected information that contradicted it.”

Source : https://www.theatlantic.com/magazine/archive/2018/09/cognitive-bias/565775/

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Genera Games Is Playing Around With Influencer Marketing And Scoring Results

Source:The Atlantic

Genera Games Is Playing Around With Influencer Marketing And Scoring Results

Genera Games Is Playing Around With Influencer Marketing And Scoring Results

Source:Forbes

Genera Games Is Playing Around With Influencer Marketing And Scoring Results

Genera Games Is Playing Around With Influencer Marketing And Scoring Results

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Genera Games Is Playing Around With Influencer Marketing And Scoring Results

Genera Games Is Playing Around With Influencer Marketing And Scoring Results

Source:Seeking Alpha

Genera Games Is Playing Around With Influencer Marketing And Scoring Results

Genera Games Is Playing Around With Influencer Marketing And Scoring Results

Source:VentureBeat

Genera Games Is Playing Around With Influencer Marketing And Scoring Results

Genera Games Is Playing Around With Influencer Marketing And Scoring Results

Source:New York Post

Genera Games Is Playing Around With Influencer Marketing And Scoring Results

Genera Games Is Playing Around With Influencer Marketing And Scoring Results

Source:Mashable

Genera Games Is Playing Around With Influencer Marketing And Scoring Results

Genera Games Is Playing Around With Influencer Marketing And Scoring Results

Source:Gamasutra

Genera Games Is Playing Around With Influencer Marketing And Scoring Results

Genera Games Is Playing Around With Influencer Marketing And Scoring Results

Source:Seeking Alpha

Genera Games Is Playing Around With Influencer Marketing And Scoring Results

Genera Games Is Playing Around With Influencer Marketing And Scoring Results

Source:Mashable

Genera Games Is Playing Around With Influencer Marketing And Scoring Results