Guess To Take Sean Wotherspoon Curated Farmers Market On The Road

LOS ANGELES — If lines forming hours before opening — in nearly 90 degree weather, no less — is the new metric supplanting sales per square foot, Guess may have nailed it with the weekend’s kickoff to what will be a roaming, streetwear-inspired Farmers Market.

The concept began as a means of launching the Guess Jeans USA division’s collaboration with Sean Wotherspoon, owner of the Round Two boutique, but clearly morphed into something more. The new collaboration, a cross of Eighties and Nineties Guess with a brightly colored punch of hues inspired by California’s agricultural roots, became one of several releases at Saturday and Sunday’s event that drew crowds to Guess headquarters in downtown Los Angeles.

Source : https://wwd.com/business-news/retail/guess-to-take-sean-wotherspoon-curated-farmers-market-on-the-road-1202667421/

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