Whether you've been watching Keeping Up With the Kardashians for 16 years or you only catch Kardashian-Jenner news while strolling through Instagram, you have to admit that the family are serious entrepreneurs. Kylie Jenner, the baby of the family, has a billion-dollar makeup empire, Kim Kardashian West has her own makeup and fragrance line, Kourtney Kardashian just launched a wellness website, and Khloé Kardashian founded the popular denim brand Good American. Now, it's Kendall Jenner's turn. Of course, she's been a successful model and Estée Lauder brand ambassador since she was a teenager, but aside from a clothing line with Kylie (Kendall + Kylie), she hasn't gone outside the family business — until now. Jenner has partnered with Moon, a new oral-care brand created by Shaun Neff of Neff headwear fame.
The Moon line includes everything you need for your teeth and mouth, including toothpaste and flossers. The products are made without sulfates, parabens, and triclosan, retails from $4 to $20, and is also PETA-certified, cruelty-free, and vegan. Jenner helped create one product for the brand, the Kendall Jenner Teeth Whitening Pen. We sat down with the model and Neff to hear about how this all came together and why now was the right time to get into the oral-care business.
How do you two know each other?
Jenner: "Kendall + Kylie did a collab with Neff beanies, and I met Shaun. About a year ago, he told me about his oral beauty idea, and I was really into it. I thought it was such a cool idea because there's not much like it out there — just the chicness and coolness of it. It spoke to me."
Why oral care now?
Neff: "For me, the category has been the same and so bland. It has always been something on your counter that looks bad. Like fragrances, it was born on the idea of, let’s make something that looks beautiful on the shelf and complements all the amazing stuff that you have. The design is very important, but what’s inside is the most important. We've got a great product. We hired a best-in-class team, product developers, and a CEO that has more than 15 years in oral care. We have been working on this for almost 18 months."
Kendall, you collaborated on the whitening pen. What do you like so much about it?
Source : https://www.allure.com/story/kendall-jenner-moon-oral-care