Ulta's deal with Kylie Cosmetics is already paying off.
The celebrity entrepreneur's cosmetic line saw "very strong sales" in its first quarter on shelves, Ulta CEO Mary Dillon said in a call with investors on Thursday.
Kylie Cosmetics drove strong traffic to stores, Dillon said, in a quarter in which Ulta's comparable sales grew 9.4% in the quarter, versus the expected 7.9%. The makeup brand also attracted more diverse and younger shoppers to Ulta locations.
In mid-November, Ulta began selling Kylie Cosmetics lip kits, making the retailer the only place where customers could buy the brand offline. According to Dillon, the lip kits immediately began flying off the shelves.
"We were essentially out of stock for a few weeks at the end of the quarter," for certain Kylie Cosmetics products, Dillon said.
Items are now back in stock, and the company has addressed inventory issues, Dillon said. Ulta is also preparing to launch new Kylie Cosmetics products, including eye shadow palettes and more lip products.
Source : https://www.businessinsider.com/kylie-jenner-makeup-kylie-cosmetics-ulta-sales-boost-2019-3