At one point, Alex Binello was working part-time at GameStop to pay the bills while he pursued a career as an independent game developer. Now, he finds himself at the head of one of the largest video game phenomenons you've never heard about.
Under the handle Alexnewtron, Binello is the co-creator and public face of "MeepCity," a free-to-play game with 15 million monthly active players, — 100,000 or more of whom are playing at any given time. Those numbers put "MeepCity" in a league with "Pokémon Go," "Candy Crush Saga," and other popular free-to-play games.
"The game has blown out what I ever imagined it could do," Binello told Business Insider via the phone on Thursday. "I feel like it's a real company now."
If you've never heard of "MeepCity," there's a pretty good chance that you're over 18. It's a role-playing game where players drive cars around, decorate their in-game homes, collect the titular Meep mascots, and even attend high school classes. It's pretty chill, and it's very popular with kids.
Notably, "MeepCity" is one of the biggest things going on in Roblox, a video game platform with 64 million users that's giving its mostly-younger fanbase a path into entrepreneurial opportunity, even turning a select few teens into millionaires. If you want to play "MeepCity," it's only on Roblox.
Unlike "Minecraft," "Fortnite," or other gaming phenoms, Roblox is entirely generated by its users. It boasts 4 million developers, who have collectively created 40 million games on the platform, including "MeepCity." On Friday, Roblox announced that it's on track to pay out $70 million total to those developers this year, up from $30 million in 2017.
The heart of the Robloxian economy are Robux, a premium currency that the company sells to users for real money. If a player chooses to spend their Robux in a game, the game's developer takes a cut. "MeepCity," for instance, charges Robux for premium features like an in-game boom box, or bonus decorations for your virtual home.
Binello declines to go into too much detail about how much he's made from "MeepCity." He does, however, say that he's making enough that he was recently able to relocate his mother and brother from Las Vegas to be closer to him in the San Francisco Bay Area, and to support all three of them fully.
Source : http://www.businessinsider.com/roblox-alexnewtron-alex-binello-meepcity-2018-7634