It was one of the most brilliantly subversive marketing campaigns in recent memory, and it was just the final step in a project so top-secret most of its subjects didn't even know they were part of it. Now that
"Who Is America?" has been unleashed, many of those participants are pissed, to put it mildly.
In the premiere episode's most provocative segment, Baron Cohen introduced viewers to the character Erran Morad, an Isreali extremist ready to arm children as young as three-years old. What was remarkable was watching him convince gun-rights advocates and several former and sitting congressman into not only agreeing with this platform, but also supporting it in a PSA.
Source : http://toofab.com/2018/07/16/sacha-baron-cohens-who-is-america-targets-defend-insane-interviews/163