Let’s delve deeper.
Robust Q2 & Surprise History
Ulta Beauty boasts stellar earnings and sales surprise trend. The company has outpaced earnings estimates for more than three years now, except in fourth-quarter fiscal 2017. Moreover, it has delivered top-line beat in 17 of the last 19 quarters. Apart from beating earnings estimates in second-quarter fiscal 2018, both top and bottom lines grew year over year. Though sales marginally lagged the consensus mark, it grew 15.4% year over year, driven by higher comparable store sales (comps) and contribution from the adoption of the new revenue standard.
Results were fueled by the company’s retail business, solid store-expansion efforts, strong e-commerce sales and loyalty program. Solid growth in prestige boutique brands, skin care and fragrance aided the performance as well. As a result, management reaffirmed its guidance for the fiscal.
Stellar Omni-Channel Initiatives
Ulta Beauty has been progressing well on its strategy of striking the right balance between online and physical stores. Notably, the company’s e-commerce sales surged 37.9% in second-quarter fiscal 2018, reflecting about 250 bps of the total comps growth. This was driven by about 40% rise in traffic and 50% growth in mobile traffic. For fiscal 2018, management anticipates e-commerce sales to grow in the 40% range.
Additionally, the company inaugurated 19 stores while shuttered two in the fiscal second quarter. Management plans to open 100 stores and remodel or relocate 15 outlets in fiscal 2018. Notably, it is on track to reach its target of 1,400-1,700 stores in the United States in the coming years. Also, Ulta Beauty’s latest distribution center in Fresno, CA, has been serving e-commerce and retail operations. The distribution is expected to serve approximately 170 stores besides retaining its existing share of about 20% of e-commerce sales in the fall season.
Ulta Beauty’s loyalty program remains one of the major contributors to sales growth. The company increased its Ultamate Rewards loyalty program to 29.5 million active members at the end of the second quarter, up 15.5% year over year. Growth is fueled by the company’s excellent marketing and merchandising endeavors as well as improved store productivity and e-commerce. The company is likely to continue this momentum, driven by the addition of brands, maturation of loyalty members, and gains from Platinum and Diamond Tiers alongside higher penetration of the credit card program. Credit card, gift card and loyalty programs are expected to remain sturdy, and boost the company’s overall profitability.
Armed with a robust beauty brand portfolio, this cosmetics retailer keeps on rolling out brands and products. Further, management remains keen on enhancing beauty products offerings. The company has been witnessing sturdy growth in the expansion of brands like NARS, MAC, Clinique, Lancome, The Estee Lauder Companies Inc. EL, Morphe and Chanel Beaute. These brand rollouts are likely to drive results in the second half of fiscal 2018. The company also announced its partnership with Kylie Cosmetics, which is expected to launch later in fiscal 2018.
Despite the strong performance, Ulta Beauty witnessed margin contractions in the fiscal second quarter. In fact, the company has been grappling with soft operating margins for the last four quarters due to higher SG&A expenses. This is likely to continue in the future as reflected by the operating margin guidance of a 50-70 bps decline in fiscal 2018.
Nevertheless, solid omni-channel endeavors and strength in loyalty program, coupled with robust brand portfolio and new rollouts, will boost the company’s performance and keep driving the momentum of the stock.
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Source : https://finance.yahoo.com/news/ulta-beauty-looks-good-stellar-112911297.html