In December, eSports EdTech company Learn2Play hit a major milestone of one million users. By raising $2.1 million in seed investments, and the fact prize money in eSports tournaments has surpassed $200 million this year, the company's success arguably reflects the explosive growth of the industry.
"I've never been a sports enthusiast, and I've never been a gamer, but I saw a huge business opportunity in this market," founder of Learn2Play Maxim Dreval told Business Insider. "We saw how it's difficult to up your skills to play better to compete with other gamers ... It's maybe ten times more difficult, than [say] chess."
The way Learn2Play works is it involves projects that teach people to play games for money, from amateurs to professionals. These include training platforms for games like Dota2, League of Legends, Overwatch, and Hearthstone.
When your hobby becomes a career
Elena Urusova, a professional competitive player and cofounder of Learn2Play told Business Insider gamers usually start playing because they like to compete with their friends, but that hobby can now also turn into a lucrative career.
"It's about competing, it's about telling each other you are best in something, that's why we are always trying to improve our skills," she said. "When the first tournaments appeared, we started to create teams and started to train a lot. We had even a training schedule. It was like training in basketball, and in football, but gaming at that time remained a hobby."
In the early 2000s, things started to change, and organisations were formed that could help teams and players pay for their devices and tickets to tournaments.
"Over ten years, everything was developing and tournaments got much bigger," Urusova said. "A lot of brands and sponsors came to eSports. Organisations today can provide gamers with big salaries, and today players had earn tens of thousands of dollars in their organisations, and they can win millions of dollars in eSports tournaments."
One tournament, for example, called The International, had a prize pool of $20 million last year.
Source : https://www.businessinsider.com/this-company-is-teaching-people-to-play-videogames-for-money-2019-2